It’s MedArt Mentor Monday! Every week, Peg Gerrity shares fantastic tips, advice and helpful information for illustrators at any stage in their careers. Peg has over 30 years of experience as a successful Certified Medical Illustrator.

“Adding motion graphics and demo reels to your website can be a great way to grab the attention of your audience quickly! Short snippets of your very best work showcased in one demo reel that plays automatically on your Home Page is far better than showing one full video of a product’s method of action. Art Buyers are looking more at the style of your work, the techniques you’re using, and THE BRANDING. Are the visuals captivating? Have you managed to quickly tell a short story within each of the snippets you have spliced together for your reel? This goes for both 2D and 3D animation. We’ll talk more about marketing for animation next week.”

As a Certified Medical Illustrator, Peg Gerrity has over 30 years of experience creating custom digital illustrations and animations for the healthcare, publishing, and pharmaceutical industries. She also creates traditional watercolor paintings while serving as Artist in Residence for various research, cultural, and conservation projects, and lease the rights to those images as needed.