New scientific article illustration
A new scientific article, written by Dr Vincent Misrai was recently accepted. This [...]
Stock versus custom scientific illustration: what you need to know before you choose
If you are a project manager in pharma, medical affairs or medical education, you could be facing the challenge of choosing between hiring an illustrator for custom images and opting for quick stock images to bring your project to life. But how do you deal with that challenge; how do you know what’s best for your project? Pharma and medical education teams are continually evolving, undergoing constant reorganization. Often project managers only have enough time to provide a sufficiently complete briefing for an illustration they need. It is also increasingly evident with their different education and backgrounds and there are big differences in people’s expectations when it comes to what a scientific illustration studio can do. This also means they can potentially judge custom and stock images as being very similar. How similar are they? Here we unpack the pros and cons of using stock and custom scientific illustrations for
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How to choose the right scientific communication studio for your healthcare brand
With so many scientific communication studios online, and their portfolios open for you to browse, it might seem as if shopping for a studio to work with is no big deal. But in reality, that’s not really the case. Even with such a broad choice of studios available online, there are some crucial considerations to make to turn this into an excellent opportunity for medical businesses. Many key factors play a role in forming a valuable relationship between a pharmaceutical company and its scientific communication studio. If you’re the person at a medical company who is responsible for sourcing illustrations, information design and 3D, the largest part of the search process that leads you to understand the best options and choosing the appropriate agency falls uniquely on your shoulders. To help you structure your selection process, here is a list of aspects that need to be considered: Is a studio
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Surgical illustrations depict the da Vinci robotic arms as they operate inside the female human body
Our most recent project series of surgical illustrations depict the da Vinci robotic arms as they operate inside the female human body to surgically dissect the inter-vesico-vaginal space without opening the bladder dome. This preparation is necessary for the insertion of a female Artificial Urinary Sphincter – a procedure that is now entirely possible with the da Vinci robot, minimising post-operative recovery. New Standard of Excellence When we first started this surgical illustration project with a medical device company, we took the opportunity to get to know more about this amazing robot device and the people behind it. We discovered that behind the robotic surgery technology is a woman who has played an extremely important role in the development of the da Vinci robot as we know it today: New Zealand-born Catherine Mohr. It’s worth sharing her background, we always like to see women in tech at this level. The
How patients better recall medical information
We would like to share this excellent article on patient information recall we have come across, from Roy P C Kessels. The article points out at the difference of using videos with patients as opposed to static visuals or pictograms (or infographics) and provides some good reference for the ones involved in patient communication, still in doubt about which media should be chosen when assembling patient information. Interesting conclusions are drawn. Below an excerpt: “Memory for medical information is often poor and inaccurate, especially when the patient is old or anxious. [ ..] spoken information should be supported with written or visual material. Visual communication aids are especially effective in low-literacy patients, but video or multimedia techniques do not improve memory performance or adherence to therapy.” See the full article here https://goo.gl/uaWbZd References presented in this article are worth a quick read as well. Houts PS, Bachrach R, Witmer JT,
Learn more about history of medical illustration
Precise lines and rich, accurate details make medical illustration extremely useful in learning about the human body. When we turn on the computer to research a subject, we hardly stop to think how the graphic representation of the subject has evolved over time or the path it has taken to get there. Medical illustration has evolved along with medicine itself, but its progress has been impaired at times by religious and ethical concerns. For example,
Innovation and medical illustration?
We provided medical illustration for a leading company in innovation and best practice in the fields of surgery, radiotherapy and digital integrated O.R.s Can innovation and traditional medical illustration work together for a better communication? Surely yes. We have been asked to participate in an informative design project. Brainlab is a software company with applications ranging from patient positioning in radio surgery treatments. They also provide software-guided surgical navigation that facilitates the secure exchange of medical images. The assigned
The TMJ eBook is out
We had the pleasure to work with FOR and bring to life an exceptional resource for those desiring in-depth knowledge of temporomandibular joint anatomy. An incredible collection of images further enhances the experience of understanding the more intricate anatomic characteristics of the TMJ. The Temporomandibular Joint joins the existing digital textbook Single Implants and Their Restoration.
How medical infographics assist on health explanations
Wow can medical infographics help with health explanations? From prehistoric times to the digital age infographics have helped in comprehending various subjects. Medical infographics contribute greatly to today’s medicine and science. The first maps were created thousands of years before writing. Maps have been found drawn on the walls of Turkish city Çatal Hüyük in 6200BC. Christopher Scheiner used graphics to illustrate his astronomy research about the Sun and in 1786 William Playfair published his first book with statistical
Cloud publishing: the new editorial publishing model and its practicality
Learn more about the new model in Cloud publishing, its practicality and editorial usage in medicine. Cloud publishing allows for faster information anywhere and on any device and is quickly becoming popular also for the medical and scientific publishing industry. A cloud publishing environment allows for remote access to programs, files and services on the internet, and it is possible to access these on any device with internet access. Google Docs is an excellent example
Medical device branding
Portable Organ Perfusion is a startup company innovating with a truly disposable portable organ perfusion system. We offered all support needed to build up the visual identity from scratch. The branding of the startup needed to be taken care thoroughly. So we set up appointments to understand the client’s needs and made up a strategy. We rolled into the team’s daily schedule to make it happen, time was not on the team’s side. Startups are constantly busy planning the latest
Odontologic illustration
We recently concurred to start a exciting project. The Client looked for an illustration agency able to commit with sharp deadlines and listen to multiple associates feedbacks. We created the right recipe for a branded medical dental illustration collection supporting their content. The client is creating an online global reference portal illustrating procedures, making material available to professionals worldwide. The dental illustrations developed should aid the understanding of articles by providing a visual educational reference to the techniques used. We pitched with