It’s MedArt Mentor Monday! Every week, Peg Gerrity shares fantastic tips, advice and helpful information for illustrators at any stage in their careers. Peg has over 30 years of experience as a successful Certified Medical Illustrator.
“Most commercial illustrators have a number of techniques under their belt, but you have to be careful how you showcase these in your marketing, as too many vastly different styles can water down your branding. There must be a consistent level of polish, quality, and a unifying thread between all the work you show, whether you’re creating still art or animation. We’ll talk specifically about marketing animation work next week.”
View the previous MedArt Mentor Mondays:
Feb. 27th, 2023 – 01. “How to Grow Your Client Base: Marketing Your Freelance Illustration Business”
Mar. 6th, 2023 – 02. “Target Audience”
Mar. 13th, 2023 – 03. “Marketing Your Brand”
Mar. 20th, 2023 – 04. “Targeting Art Directors with Your Branding”
Mar. 27th, 2023 – 05. “Your Website Marketing & Key Words”
As a Certified Medical Illustrator, Peg Gerrity has over 30 years of experience creating custom digital illustrations and animations for the healthcare, publishing, and pharmaceutical industries. She also creates traditional watercolor paintings while serving as Artist in Residence for various research, cultural, and conservation projects, and lease the rights to those images as needed.
