It’s MedArt Mentor Monday! Every week, Peg Gerrity shares fantastic tips, advice and helpful information for illustrators at any stage in their careers. Peg has over 30 years of experience as a successful Certified Medical Illustrator.

“Art Directors are design professionals, so if you’re going to spend money on a marketing program or printed illustrator’s annual, showcase a solid brand and don’t be afraid to hire a designer to help you get the best return on your investment! Art Directors must be able to trust you and your illustration style, so it’s important that you have a solid ‘look’ they can rely on. As Creative Director Bill Dutton says: ‘Having trust that they illustrator will nail the style the Art Director is looking for on time and on budget is a key part of that decision to hire them!’ We’ll talk more about marketing via your website next week!”

View the previous MedArt Mentor Mondays:

Feb. 27th, 2023 – 01. “How to Grow Your Client Base: Marketing Your Freelance Illustration Business”

Mar. 6th, 2023 – 02. “Target Audience”

Mar. 13th, 2023 – 03. “Marketing Your Brand”

As a Certified Medical Illustrator, Peg Gerrity has over 30 years of experience creating custom digital illustrations and animations for the healthcare, publishing, and pharmaceutical industries. She also creates traditional watercolor paintings while serving as Artist in Residence for various research, cultural, and conservation projects, and lease the rights to those images as needed.