It’s MedArt Mentor Monday! Every week, Peg Gerrity shares fantastic tips, advice and helpful information for illustrators at any stage in their careers. Peg has over 30 years of experience as a successful Certified Medical Illustrator.
“Marketing Your Brand! If you plan to work in Editorial or Marketing illustration, then your target audience is Creative Directors and Art Directors, who expect to see a consistent look or brand. These are busy people who rely on printed and online resources to quickly find a look or style that fits their Client’s needs. It pays to have a commercial style that sets YOUR work apart from other artists, whether you’re creating still visuals or animation. What’s more, Art Directors are FELLOW creatives, so the way to catch their eye is with solid design, a unique commercial style, and a consistent brand. I’ll explain more about how a solid brand can result in a greater RETURN ON YOUR INVESTMENT as you spend valuable hours and money marketing your work to these folks. See you next week.”
View the previous MedArt Mentor Mondays:
Mar. 6th, 2023 – 02. “Target Audience”
As a Certified Medical Illustrator, Peg Gerrity has over 30 years of experience creating custom digital illustrations and animations for the healthcare, publishing, and pharmaceutical industries. She also creates traditional watercolor paintings while serving as Artist in Residence for various research, cultural, and conservation projects, and lease the rights to those images as needed.