It’s MedArt Mentor Monday! Every week, Peg Gerrity shares fantastic tips, advice and helpful information for illustrators at any stage in their careers. Peg has over 30 years of experience as a successful Certified Medical Illustrator.
02. TARGET AUDIENCE
“Marketing your freelance business can take a lot of time and be expensive, so it’s important to FIRST establish your Target Audience. This can be driven by your artistic style and the type of work you want to do more of. Who exactly is the target audience for that work? And if your answer is ‘ANYBODY! Anybody who is willing to pay me!’ Then stick around over the next Mentor Mondays as we talk about how BRANDING is the most effective way to grow and KEEP your Client Base. See you then!”
View the previous MedArt Mentor Monday:
Feb. 27th, 2023 – 01. “How to Grow Your Client Base: Marketing Your Freelance Illustration Business”
As a Certified Medical Illustrator, Peg Gerrity has over 30 years of experience creating custom digital illustrations and animations for the healthcare, publishing, and pharmaceutical industries. She also creates traditional watercolor paintings while serving as Artist in Residence for various research, cultural, and conservation projects, and lease the rights to those images as needed.
