Introducing Peg Gerrity‘s wonderful MedArt Mentor Mondays! Every week, Peg shares fantastic tips, advice and helpful information for illustrators at any stage in their careers. Peg has over 30 years of experience as a successful Certified Medical Illustrator.

“Over the next several weeks, I’ll be discussing strategies for marketing your commercial or medical illustration business. Today’s first tip is about your branding: Do you have a commercial look? Is it consistent? Stay tuned as we do a deep dive into targeted print and online marketing, branding, social media marketing, your website, etc. See you then!”

As a Certified Medical Illustrator, Peg Gerrity has over 30 years of experience creating custom digital illustrations and animations for the healthcare, publishing, and pharmaceutical industries. She also creates traditional watercolor paintings while serving as Artist in Residence for various research, cultural, and conservation projects, and lease the rights to those images as needed.