3FX: Bringing Ophthalmology into Focus

3FX: Bringing Ophthalmology into Focus

3FX collaborates with companies and agencies in the creation of medical animation and media display solutions for healthcare education and communications. Their work includes branded & unbranded MOA/MOD’s, device & delivery systems, illustration and other custom designed animations to aid in the education of physicians, specialists, patients, and consumer audiences.

Naturally, producing such high-end medical content comes with a few challenges. For their latest Featured Project 3FX’s Science Director Kartik Mohan sits down to discuss the types of obstacles they encounter when creating work for the rapidly expanding therapeutic area of ophthalmology.

In the post, 3FX discusses their projects in the area of ophthalmology, incorporating ocular manifestations of systemic disease states in those projects, creating flat-screen 3D animations in ophthalmology and much more.

Check out the full study here.

Here’s one of the featured ophthalmology projects, for ZIRGAN (ganciclovir ophthalmic gel) created for client Bausch & Lomb: