It’s MedArt Mentor Monday! Every week, Peg Gerrity shares fantastic tips, advice and helpful information for illustrators at any stage in their careers. Peg has over 30 years of experience as a successful Certified Medical Illustrator.

“Some freelance illustrators simply don’t have the time to market their work themselves, so they’ll invest their marketing dollars in a company like Workbook Creative which has designated marketing programs for both commercial and medical illustrators that includes social media. However, getting likes on social media doesn’t always translate into jobs, which is why professional marketing companies like Workbook Creative have to be active on all fronts, with continuous marketing in all areas, both print and digital. Next week, I’ll be talking specifically about the Medical Illustration and Animation Sourcebook, which is the result of Workbook Creative’s collaboration with the Association of Medical Illustrators. If you’ve considered joining this program, stay tuned as we discuss some tricks to getting the most return on your investment. See you then!”

As a Certified Medical Illustrator, Peg Gerrity has over 30 years of experience creating custom digital illustrations and animations for the healthcare, publishing, and pharmaceutical industries. She also creates traditional watercolor paintings while serving as Artist in Residence for various research, cultural, and conservation projects, and lease the rights to those images as needed.