It’s MedArt Mentor Monday! Every week, Peg Gerrity shares fantastic tips, advice and helpful information for illustrators at any stage in their careers. Peg has over 30 years of experience as a successful Certified Medical Illustrator.

“The Association of Medical Illustrators has partnered with the folks at Workbook Creative (formerly Serbin Communications) to form the Medical Illustration and Animation marketing program. Folks often ask me if they should advertise with this program. It depends on several things, because it’s definitely an investment. First do you have a commercial brand? Second, are you willing to do your part, which means using strong, professional design for your page in the printed book? Will you take the time to upload images to the online digital portfolio along with keywords, and also send samples of recent projects to their Blog and Social Media teams? The folks at the Medical Illustration and Animation Marketing Program have been the strongest advocates of the profession of medical illustration for nearly 40 years, but they can’t do it alone. To get the best return on your investment, you must be actively involved if you’re going to market your work through them.

I hope the marketing and mentoring tips from the past year have helped you. Please contact me if you have any questions, and best of luck with your freelance illustration business!

As a Certified Medical Illustrator, Peg Gerrity has over 30 years of experience creating custom digital illustrations and animations for the healthcare, publishing, and pharmaceutical industries. She also creates traditional watercolor paintings while serving as Artist in Residence for various research, cultural, and conservation projects, and lease the rights to those images as needed.