It’s MedArt Mentor Monday! Every week, Peg Gerrity shares fantastic tips, advice and helpful information for illustrators at any stage in their careers. Peg has over 30 years of experience as a successful Certified Medical Illustrator.

“Effective Social Media Marketing TAKES TIME to write and create solid content. Here are a few tips to get the best return on your investment. First, develop a sold brand, and then choose 2 or 3 social media platforms to focus on, one of which really needs to be LinkedIn. According to Award-Winning Illustrator and Animator Veronica Falconieri Hays, not all social media is created equal, and folks on LinkedIn tend to be more in ‘work mode’ so clients are more likely to call you. Getting a bunch of ‘likes’ or a big following on other platforms isn’t the same as quality engagement, but it’s still a good idea to share that same LinkedIn content on a few other platforms since you’ve already gone to the trouble of creating it. Next week, we’ll talk specifically about how groups like Workbook Creative use Social Media Marketing to help commercial and medical illustrators grow their client base. See you then!”

As a Certified Medical Illustrator, Peg Gerrity has over 30 years of experience creating custom digital illustrations and animations for the healthcare, publishing, and pharmaceutical industries. She also creates traditional watercolor paintings while serving as Artist in Residence for various research, cultural, and conservation projects, and lease the rights to those images as needed.