From Concept to Completion: A Biotech 3D Science Animation

Sengenics Animation from SayoStudio on Vimeo.

 

Are you seeking innovative ways to communicate complex scientific breakthroughs effectively? Perhaps, you’re exploring new ways to draw attention to your tech company through compelling visuals? If so, you’re in the right place. Today, we’re looking at our work with life science company Sengenics to show how animation in science can be used to achieve company goals.

When conceptualizing science communication, a foundation in creativity, industry experience, and deep scientific knowledge is essential. Finding collaborators with these attributions enables effective partnership, as was the case between Sengenics and SayoStudio. Sengenics is known for its expertise in autoantibody biomarker signatures for precision medicine. They needed science communication experts who deeply understood the biochemistry of their technology to clearly convey their carefully developed, reputable technology.

SayoStudio developed a plan to create a 3D animation of their innovative KREX protein folding technology. This partnership, driven by creativity and a shared passion for biochemistry, was an ideal match. SayoStudio offered Sengenics the valuable opportunity to collaborate directly with the artists. This allows for project flexibility and a direct line of contact to capture a narrative effectively.

The Intersection of Art and Science: Showcasing Biotech Innovation

Amidst the trailblazing discoveries of Sengenics, communicating the intricacies of their work posed a unique challenge. When Sengenics sought out SayoStudio, they brought a well-defined goal: to serve as a communication tool to garner investor buy-in and expand research programs. This collaboration was more than a merger of artistic talent and scientific expertise. It was a strategic alliance addressing Sengenics’ pain points in communicating their pioneering work effectively. With a deep understanding of biotech language, our team quickly dove in. We ensured a direct channel of constant feedback and clear communication through our ability to effectively manage the development phase of complex projects.

3D rendering of antibodies bind molecules on a sensor chip, created by copyright © Thom Leach, SayoStudio
SayoStudio carefully modeled these accurate 3d antibodies from scientific data for Sengenics science animation.

Developing the vision: from sketch to 3d animation

To redefine how revolutionary biotech breakthroughs are presented and understood, a partnership between artistic and scientific minds is the key. Equipped with a technical background in biology, chemistry, and biotechnology, our team quickly understood the science behind Sengenics’ technology. Now, bringing it to life, became the challenge. Enter one of our 3d animation collaborators, who has a Ph.D in Biotechnology and many years of experience. We were enthusiastic about Sengenics’ technology and biotech innovation. We worked closely with Sengenics to gather feedback. Beginning with creating a series of ‘look developments’ to fine-tune the animation’s style and fee. Each iteration aimed not just at refining the animation’s style but also aligning it precisely with Sengenics’ objectives, particularly tailored for investor presentations.

Concept development shows style snapshots of the animation in a laboratory setting, showing a storyboard with fully fleshed out 3D array proteins and antibody-epitope recognition. © Thom Leach, SayoStudio.
SayoStudio’s concept development shows snapshots of the animation in the anticipated style, giving clients a chance to align it precisely with their scientific objectives. Concept art by Thom Leach, SayoStudio.

 

The Power of Collaboration for Animation in Science 

With a unified vision and clear feedback, SayoStudio created a compelling tool to enhance awareness and support for Sengenics’ research and technology. The partnership between SayoStudio and Sengenics exemplifies the power of combining scientific expertise with artistic talent. Adept project and design management skills are our leading mechanisms to drive the creation of compelling and technically accurate animations in science.

Sengenics stands as a testament to innovation in a landscape teeming with scientific advancements. However, their journey isn’t solely about groundbreaking discoveries. It’s about effectively conveying them to captivate investors, establish industry credibility, and forge meaningful B2B connections. Through strategic collaborations like the one with SayoStudio, Sengenics showcases its pioneering work and sets a precedent for effectively bridging the gap between scientific intricacies and accessible scientific animations.

 
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