Digital marketing is the key to distribution of any products and services nowadays, with videos being the backbone of this strategy. It’s no secret that visual storytelling engages the audience massively more than a dull text ad.
Imagine a medical research, that comes up with some very complex results, something that is hard-to-follow. Of course, research results are usually published in scientific journals with a broad description of thesis, methodology, and conclusions. But what if there was an entertaining video that would talk about the market, results and a product that facilitates the results?
Would the viewers get lost in the wordiness of scientific papers? YES. Are they now super exciting and add enormous credibility to the product? YES. Let’s suppose that you already know that, and have successfully incorporated videos in your marketing plan. How would you approach the distribution of this wow-content?
Combine video and email
Smart businesses use video marketing as a tactic to improve consumer engagement by including videos in emails that increase click-through-rates and increases conversions when the video is added to a landing page. Therefore, you need to be making advertisements, promotions, branded entertainment, web series, video blogs – in whatever style and format, that best reaches your target audience.
Don’t forget about social media
Consumers who are looking for your products and services will most likely search through the listings on Google. 70% of the top 100 search listings on Google are video results. To make your site rank higher on the results page, you can share your videos on social media, post them on blogs and embed the videos into your website.
Now you are convinced about the benefits of digital marketing but still don’t have a video?
For maximum effect, we suggest turning your scientific publication into a medical explainer video. In this way, you’ll be able to quickly summarize the most important points into a brief medical video, in a way that physicians will remember them. That way, their mind will stay fresh, and they’ll be geared toward asking questions later on. We’ll help you create a medical 3D animation to succeed in digital marketing.