Herpes Simplex Virus

Digital Strategy

BUSINESS GOAL

Visualize the processes that underlie the development of Herpes Simplex Virus to communicate the science to HCP’s, KOL’s and non-expert audiences.

OBJECTIVE

Depict pathological processes associated with Herpes Simplex Virus by visualising its structure on the molecular level.

SOLUTION

3D animated prototype of the Herpes Simplex Virus. The viewer is presented with frames that visualize the stages of the virus formation and its manifestation on the skin. 

DISTRIBUTION CHANNELS

Web, medical conferences (AUA, ASCO), smartphones, tablets, USB drive

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