Project: Varicose Vein Treatment Ad (Our 5th) for CIS (Cardiovascular Institute of the South)
MISSION: Provide the Cardiovascular Institute of the South with another beautifully rendered 30 second animated commercial spot highlighting varicose vein treatment
SOLUTION: Combine beautiful renderings of pathological legs in 3d before varicose vein treatment, with existing still images of actual patients, also before varicose vein treatment. We carefully isolated the visual content provided in the still images and added 3d post effects to make them cohesive with the 3d rendering. Our creative post-effects specialist, Mike Ackerman, also used sensitive color balancing to make all the visuals cohesive.
Additional focused attention by our creative lighting and shading department lead by Jas Bajric did a wonderful job. With real care for contrast sensitivity and tuned subsurface light scattering make these 3d legs come alive.
It’s hard to believe but this is the 5th animated ad we’ve produced for CIS and each time the results are creatively fulfilling and really effective for our client. Our previous efforts are just as compelling and not only convey the wide range of services offered like varicose vein treatments offered by CIS but really feel like a cohesive series. Great job, team!
COMPLETED: March, 2015
BUDGET: ≈ $15,000