Project: Shoulder Arthroplasty Marketing Animation for Integra Lifesciences
MISSION: Build an engaging animation of Integra’s line of shoulder arthroplasty devices highlighting the features and benefits of the Modular Shoulder, Reverse Shoulder, and Proximal Humeral Plating Systems.
SOLUTION: Tie in cues from the branding using color and shape from the logo and style guide as reference. We also kept that theme focused and attractive by limiting the colors of the anatomy to be similar to synthetic materials like titanium and carbon fiber.
By limiting the focus of the anatomic color we were able to utilize the contrast sensitivity to focus attention on the shoulder arthroplasty implants and devices; Integrating their visual reference qualities as they related to the context. We were able to build this really cool aesthetic by integrating lots of creative coordination with the forward thinking marketing team at Integra Lifesystems. Without that kind of open client support, we would never have been able to achieve something with such focused aesthetic style. In the end, it turned out to be a really collaborative experience that rewarded both us and our clients. Thanks guys!
COMPLETED: March, 2014
BUDGET: ≈ $15,000 – $20,000
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