We provided medical illustration for a leading company in innovation and best practice in the fields of surgery, radiotherapy and digital integrated O.R.s
Can innovation and traditional medical illustration work together for a better communication? Surely yes. We have been asked to participate in an informative design project. Brainlab is a software company with applications ranging from patient positioning in radio surgery treatments. They also provide software-guided surgical navigation that facilitates the secure exchange of medical images.
The assigned platform for our work to appear is BRAINLAB.ORG, a general health and information resource site for patients. It needed imagery able to aid in demystifying patients’ concerns about specific procedures, and needed to acquire a technical, yet friendly look.
Approach: We worked straight forward anatomical image references using vectors, taking into consideration the “technical” and “friendly” factors. The medical illustrations have then been completed with captions and uploaded to the online presence, aiding so the read of technical information.
Result: The result is a comprehensive overview of images that complete the online information presented to the lay audience, resulting in simplifying the medical message making it fit to the lay audience. check Brainlab here www.brainlab.org
