Body Scientific International recently unveiled a 3-tab lenticular, raised-relief model called “Understanding the Effects of Heartworm Disease.” The model was created for Boehringer Ingelheim, a global pharmaceutical company.
In canine heartworm disease, the worms become lodged in the small capillaries of the pulmonary circulation and grow outward toward the heart. Because of the common misconception surrounding the name “heartworm,” Body Scientific was asked to demonstrate how heartworm disease is a disease of the pulmonary arteries, not of the heart.
The lenticular front panel of the model shows the four stages of heartworm disease growth and progression. As the panel is moved, the worms make their way toward the heart, through the pulmonary valve and into the right ventricle, which is where they become intertwined with the chordae tendineae of the tricuspid valve.
The front of the pull-out tabs include information intended for pet owners about the heartworm cycle and disease prevention. Surgical photographs of the pathology are displayed on the back of the tabs for veterinarian use.
Marcelo from Body Scientific collaborated with partners overseas to ensure that the final project was accurate and the quality was up to brand standards.
A production sample of Body Scientific’s Heartworm Disease Model was on display at this year’s AMI Salon in Newton, Massachusetts. Visit the online AMI salon here.